A press release that went out on Thursday offering an “orgasm makeover” at an NYC masturbation pop-up called the Changing Room had editors buzzing about whether it was a dirty prank — but it’s real.

British brand Hot Octopuss, which previously set up booths around the city last year for men to “relieve stress,” is now focusing on women’s needs, giving them tips from “orgasm stylist” Diane Barone and letting them try out a fancy $150 vibrator called the Queen Bee in a private room.

“The room will even feature music, chosen by members of the Octopuss’ social network,” they say. The pop-up, which we’re told is open to the public, will be at 160 Orchard St. on Thursday and Aug. 11.

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